Our team consists of highly qualified and motivated professionals, who are all experts in their field. With many years of experience in the industry, they have the expertise to provide comprehensive, first-rate services to our clients.
Over 20 years experience in blue chip FMCG and consultancy.
Over 30 years experience in blue chip FMCG and consultancy.
Over 20 years experience in blue chip FMCG and consultancy.
Amit.Malhan@CatManCo.co.uk
Over 30 years experience in blue chip FMCG and consultancy.
Patrick.Finlay@CatManCo.co.uk
In their 55+ years of experience, Amit and Patrick have worked with over 100 FMCG businesses across a 100 different categories.
Over 20 years experience in blue chip FMCG and consultancy.
Amit has 20 years of experience in blue chip FMCG and consultancy. Previously in sales for ABF companies, Hasbro and Dole Fruit. More recently, as
Head of Category at Bridgethorne
he has delivered countless major category management and shopper marketing projects for clients including WeightWatchers, Tesco, Danone, Coty, and Ferrero.
Over 30 years experience in blue chip FMCG and consultancy.
Patrick has worked in senior Sales, Category Management and Marketing capacities on brands including Mr Kipling, Cabdury Cakes, Bisto and Sharwoods. Most recently Director of Marketing and Strategy at Bridgethorne, he has worked with clients such as Sainsbury’s, Pladis, Johnson and Johnson, Highland Spring , Bakkavor and General Mills.
In their 55+ years of experience, Amit and Patrick have worked with over 100 FMCG businesses across a 100 different categories.
Over 20 years experience
in blue chip FMCG and consultancy
Amit has 20 years of experience in blue chip FMCG and consultancy. Previously in sales for ABF companies, Hasbro and Dole Fruit. More recently, as
Head of Category at Bridgethorne
he has delivered countless major category management and shopper marketing projects for clients including WeightWatchers, Tesco, Danone, Coty, and Ferrero.
Over 30 years experience
in blue chip FMCG and consultancy
Patrick has worked in senior Sales, Category Management and Marketing capacities on brands including Mr Kipling, Cabdury Cakes, Bisto and Sharwoods. Most recently Director of Marketing and Strategy at Bridgethorne,
he has worked with clients such as
Sainsbury’s, Pladis, Johnson and Johnson, Highland Spring , Bakkavor and General Mills.
In their 55+ years of experience, Amit and Patrick have worked with over 100 FMCG businesses across a 100 different categories.
Over 20 years experience
in blue chip FMCG and consultancy
Amit has 20 years of experience in blue chip FMCG and consultancy. Previously in sales for ABF companies, Hasbro and Dole Fruit. More recently, as
Head of Category at Bridgethorne
he has delivered countless major category management and shopper marketing projects for clients including WeightWatchers, Tesco, Danone, Coty, and Ferrero.
Over 30 years experience
in blue chip FMCG and consultancy
Patrick has worked in senior Sales, Category Management and Marketing capacities on brands including Mr Kipling, Cabdury Cakes, Bisto and Sharwoods. Most recently Director of Marketing and Strategy at Bridgethorne,
he has worked with clients such as
Sainsbury’s, Pladis, Johnson and Johnson, Highland Spring , Bakkavor and General Mills.
We always think about three key benefits in developing a strategy:
Over 20 years experience in blue chip FMCG and consultancy.
Amit.Malhan@CatManCo.co.uk
Over 30 years experience in blue chip FMCG and consultancy.
Patrick.Finlay@CatManCo.co.uk
A RACE TO THE BOTTOM HIGHLIGHTS THE NEED FOR CATEGORY VISIONS
January 2024
The announcement by ASDA that it is to be the first to price match against both discounters, Aldi and Lidl, across 287 products - a twist on Tesco and Sainsbury’s existing Aldi price match across 500 products - suggests the industry could be entering a new phase of the ‘race to the bottom’.
This would see the shopper ostensibly winning on one hand (although food price inflation was 6.7% in December) and the retail infrastructure losing, with more than two thirds (69%) of the 120,000 retail job losses in 2023 (according to the Centre for Retail Research this week) coming from rationalisation.
We could say ‘it was ever thus’, where retailers must be seen to be competitive to maintain customer loyalty and will take all necessary steps to create perceived value. But as we slowly emerge from the darkness of the past three years, surely green shoots will begin to emerge.
Notwithstanding another shock to the system (both US and UK elections this year have the capability of throwing a curved ball into the mix), raw material prices should start to fall, the labour market should settle, wages should stabilise, meaning inflation should also fall. So, whilst we will always need to respond to events, the industry - retailers and suppliers alike – also needs to keep an eye on the future.
It could be argued that if the industry does nothing, it could just be waiting for the next wave of events to submerge it, unwittingly entering a new cycle of knee jerk commerce whether it likes it or not.
Or the industry could take control of its own outcomes. Positive outcomes. Asking itself how it can add value? How can it create the conditions where we can grow our categories and businesses whilst providing consumers and shoppers with real as well as perceived value?
The answer lies in setting out a roadmap today and planning a strategic course for the next 3 - 10 years; devising a category vision and taking a proactive stance to help cushion some of the unforeseen events whilst maintaining direction and long-term purpose.
Never was there a time when the adage ‘fail to plan, plan to fail’ was more apt.
THE Category Management Company provide strategy development services such as Category Visions and Category Strategies.
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Name of company
The Category Management Company Ltd
15258630
Contact details
Info@TheCategoryManagementCompany.com
Name of company
The Category Management Company Ltd
15258630
Contact details
Info@TheCategoryManagementCompany.com
75$ / hour
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110$ / hour
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140$ / hour
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