We are experts in
Category Management

Our services

We do what it says in our name.
We are experts in delivering insight led category management consultancy solutions.
It’s that simple.

Strategic Category Management

Operational Category Management

If you need support in other related areas such as data sourcing, research, visualisation, space management, ecommerce/digital, we can manage this for you using our expert partners.
Just ask and we will do everything we can to help.

How we deliver

Consulting

Facilitation

One-off Projects

Training

What to expect from our service

All our services aim to help your business succeed.  With over 55 years of experience, working with FMCG suppliers and retailers, we have learnt to balance flexibility and collaboration with a robust and structured approach. Always best practice, of course!

And when you work with us, you will also enjoy the benefits of:

Quality

Pace

Results

The leadership team

In their 55+ years of experience, Amit and Patrick have worked with over 100 FMCG businesses across a 100 different categories.

Amit Malhan
Managing Director

Over 20 years experience
in blue chip FMCG and consultancy

Amit has worked in large multi-national
businesses and also start-ups, gaining a
wealth of consultancy experience, having
previously worked in sales for ABF, Hasbro
and Dole Fruit. More recently, as
Head of Category at Bridgethorne
he has delivered countless major category
management and shopper marketing projects
for clients including WeightWatchers,
Tesco, Danone, Coty, and Ferrero. 

Patrick Finlay
Managing Director

Over 30 years experience
in blue chip FMCG and consultancy

Patrick has worked in senior Sales,
Category Management and Marketing
capacities on brands including Mr Kipling,
Cadbury Cakes, Bisto and Sharwoods.
Most recently Director of Marketing and Strategy
at Bridgethorne, he has worked with clients
such as Sainsbury’s, Pladis, Bakkavor,
Johnson and Johnson,
Highland Spring and General Mills.

Opinion in the news

Doing the Right Thing: Does the Grocery Community Have a Moral Responsibility to Help Those in Need?

July 2025

A recent UK government report, the United Kingdom Food Security Report 2024, highlighted a deeply unsettling paradox. Despite recent geopolitical, climatic, and pandemic shocks—ranging from rising global temperatures to Covid-19 and the war in Ukraine—global food production has remained stable. In fact, food supply, measured in calorific terms per person, continues to rise. Yet, alarmingly, the same report reveals that the number of undernourished people around the world is actually increasing, rising from 541 million in 2017 to 733 million in 2023. That’s a 35% increase in just six years, suggesting that availability alone is not the solution to global hunger.

Turning our attention to the UK, the picture is no less troubling. While a large majority of households in the UK remain food secure, that majority is slowly shrinking. Between 2020 and 2023, the percentage of food secure households declined from 92% to 90%. On the surface, that may seem a small dip, but with a UK household base of 28.4 million (ONS 2023), that 2% drop translates to over 550,000 more households experiencing food insecurity in just three years.

Even more concerning is the increasing reliance on food banks. According to the UK government’s Food Statistics in Your Pocket report (April 2025), the percentage of households using food banks rose from 3% in 2021/22 to 3.6% in 2023/24. While 0.6% may not sound drastic, it equates to over 150,000 more families in desperate need of basic nutrition.

Now layer in the shocking statistic that the UK throws away 9.5 million tonnes of food each year—enough to feed 30 million people—and the contrast becomes impossible to ignore. In a country where 8.4 million people live in food poverty, we are quite literally wasting food that could nourish those in need. This is not just an issue of supply and demand—it’s a systemic failure of redistribution, access, and collective responsibility.

So, here we are. In a society where food is abundant and supermarket shelves are full; we’re simultaneously seeing surging levels of obesity and increasing levels of food poverty. Over one-third of under-45s in the UK are now obese, yet families are going hungry and turning to food banks to survive. The irony is uncomfortable, and it demands a response.

The challenge now rests with the grocery community—the producers, suppliers, distributors, and retailers who feed the nation. What role should they play in reversing these alarming trends? Too often, businesses assume that these social issues fall outside their remit. But turning a blind eye is no longer acceptable. If we all wait for someone else to act, nothing will change.

That’s why leadership matters. It’s time for businesses, particularly those with influence and reach, to step forward, to take responsibility, and set a precedent. In a competitive industry, it’s not always easy to act collectively. But even if a few companies begin to integrate social purpose into their strategies, others will follow. These pioneering efforts can include food redistribution schemes, pricing strategies that support low-income families, and community outreach programmes to educate and assist.

And this shift isn’t just about corporate social responsibility for its own sake. Building socially responsible plans doesn’t dilute business value—it enhances it. Consumers increasingly choose brands that align with their values. Employees want to work for companies that do good. Investors are looking at ESG (Environmental, Social, and Governance) ratings more than ever before.

So, let’s ask again: if not you, then who?

The moral responsibility of the grocery community is clear. Not just to feed the nation, but to feed it fairly, ethically, and sustainably. And in doing so, lead the way toward a more just and food-secure future for all.

Photo by LuAnn Hunt on Unsplash 

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Company Name

The Category Management Company Ltd
15258630

 

Contact details

Info@TheCategoryManagementCompany.com

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