Category Vision & Strategy
The visionary plan for growth

Our Category Vision delivers long term and sustainable category growth through inspirational Drivers.

The insight led Drivers exposing trends and valuable white space and are designed to harness future shopper purchases and consumer consumption habits.

Actionable through a Category Strategy plan, unlocking the paths to achieve measurable success and collaborative stakeholder relationships internally and externally.

Why develop a Category Vision?
We always think about three key benefits:

 

Business Planning & New Opportunities

The strategic plan develops insight led platforms for your business to win in new and incremental areas of opportunity, through the business planning cycle, that are not necessary visible from an internal brand perspective.

Team Alignment & Speed 

New strategies align joint and cross functional teams to focus on future business initiatives. With alignment, everyone in the organisation is clear on why plans are set and the activities to be pursued, allowing discussions about how projects could be enhanced rather than discussions on each short term activity, or even if activities should be implemented at all.

Customer Collaboration

New thinking and leadership with clear insight led and incremental opportunities for your customers and your business. These consistent strategic messages enable long term collaborative conversations and longer-term planning so new product launches or activation plans are aligned from the outset.

How we deliver strategies to you

Our robust approach is flexible, led with best practise and always has Stakeholders in focus

We always deliver actionable Category Visions and Strategies by being clear through the process and in the output. To achieve this, engaging stakeholder teams along the process can be critical so there is alignment from kick off to implementation.

The Full Facilitation 

We can guide you through the full Category Vision development process and facilitate you through a series of cross functional team workshops to implementation

The Think Tank

If time is pressured, we can develop the Vision or Strategies for you, but we will always engage you and key stakeholders through the process

The Coach

Through specific training and coaching, we can enhance your skills in developing insight and thinking strategically

We are experts

The Leadership Team are experts in delivering Category Visions & Category Strategies

With over 30 years in consultancy, in suppliers and retailers, the team have expertise and a clear understanding of developing market winning strategies that are clear, simple and actionable.

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Name of company

The Category Management Company Ltd
15258630

 

Contact details

Info@TheCategoryManagementCompany.com

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