Client Testimonials
Our team are trusted to deliver outstanding category management projects and training, so clients ask to work with us time and time again.
Category
Director
Biscuits
"I have worked with Patrick & Amit for years, not only benefitting from the quality of their own ability to deliver best-in-class insight, but also from their ability to impart this skill in the form of training my teams"
Category
Director
Healthier Snacks
“Amit and Patrick delivered a comprehensive and robust category strategy under a very tight deadline. They were proactive and action oriented and quickly acquired a detailed grasp of the market, category and consumer dynamics.
I look forward to working with them again"
Managing Director
Italian Food
"Their work has consistently demonstrated expertise in their field, always adding value with a focus on insight led and actionable outcomes.
The team enjoy working with them and we look forward engaging them again in the near future.”
Marketing Director
Soft Drinks
“Just brilliant at creating a very compelling category vision”
Category & Shopper Manager
Dairy Drinks
"The Category Management Company have a wealth of knowledge and experience, and it shows in the content and quality."
Commercial Director
Pet Food
"Their expertise in category management has been invaluable, delivering actionable insights and strategies that have supported our work.
Thank you for being such a reliable and impactful partner!"
Category Vision & Strategy
The visionary plan for growth
Our Category Vision delivers long term and sustainable category growth through inspirational Drivers.
The insight led Drivers exposing trends and valuable white space and are designed to harness future shopper purchases and consumer consumption habits.
Actionable through a Category Strategy plan, unlocking the paths to achieve measurable success and collaborative stakeholder relationships internally and externally.
Why develop a Category Vision?
We always think about three key benefits:
Business Planning & New Opportunities
The strategic plan develops insight led platforms for your business to win in new and incremental areas of opportunity, through the business planning cycle, that are not necessary visible from an internal brand perspective.
Team Alignment & Speed
New strategies align joint and cross functional teams to focus on future business initiatives. With alignment, everyone in the organisation is clear on why plans are set and the activities to be pursued, allowing discussions about how projects could be enhanced rather than discussions on each short term activity, or even if activities should be implemented at all.
Customer Collaboration
New thinking and leadership with clear insight led and incremental opportunities for your customers and your business. These consistent strategic messages enable long term collaborative conversations and longer-term planning so new product launches or activation plans are aligned from the outset.
How we deliver strategies to you
Our robust approach is flexible, led with best practise and always has Stakeholders in focus
We always deliver actionable Category Visions and Strategies by being clear through the process and in the output. To achieve this, engaging stakeholder teams along the process can be critical so there is alignment from kick off to implementation.
The Full Facilitation
We can guide you through the full Category Vision development process and facilitate you through a series of cross functional team workshops to implementation
The Think Tank
If time is pressured, we can develop the Vision or Strategies for you, but we will always engage you and key stakeholders through the process
The Coach
Through specific training and coaching, we can enhance your skills in developing insight and thinking strategically
We are experts
The Leadership Team are experts in delivering Category Visions & Category Strategies
With over 30 years in consultancy, in suppliers and retailers, the team have expertise and a clear understanding of developing market winning strategies that are clear, simple and actionable.
Name of company
The Category Management Company Ltd
15258630
Contact details
Info@TheCategoryManagementCompany.com
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