Category Management
Capability Development
Capability building for
high-performing teams
Exceptional results start with how your people think, work, and collaborate.
We develop mindsets, skills, and behaviours that fuel high performance.
Developing Skills, Mindsets and Commercial Performance
We help organisations elevate team performance through practical and people‑centred development. Our programmes enhance collaboration, sharpen commercial skills,
and build the confidence people need to deliver for your business and your customers.
How we help people grow
Skills & Expertise
Tools and knowledge to excel today and adapt tomorrow
Mindset Development
Cultivating curiosity, resilience, accountability,
and growth
Progression Pathways
Clear roadmaps through coaching, mentoring and on‑the‑job
Self-Awareness & Wellbeing
Understanding strengths, blind spots and impact, while supporting people to thrive
Our Core Training Modules
Everything your team needs to be high performing Category Managers
Foundation Module
Understanding the core elements of Category Management
Category Fundamentals
Transofrmational Modules
Elevating data into strategic competitve advantage
Turning Insight
into Action
Effective Strategy Development
Category Vision Development
Operational Modules
Tools and techniques for greatest impact
Developing Compelling Selling Stories
Range Review Success
Price and Promotion Management
Our Approach
Tailored and blended learing designed for
real behaviour change
We create learning experiences that shift how people think and work — not just one‑off training sessions. Our brain‑friendly, blended approach makes development relevant, practical, and enjoyable.
Our learning journeys combine:
- Digital learning
- Live workshops
- On-the-job application
- Coaching & reflection
- Tools and nudges for continuous improvement
Gina Overton
Learning & Development Lead
With 30+ years’ global blue-chip experience in commercial, category and capability development roles, Gina most recently led the highly reputable Bridgethorne Training Academy; helping organisations build high‑performing teams through commercial excellence, category skills and behavioural development for clients including Johnson & Johnson, Danone, Diageo, Tesco and Sainsbury’s.
Name of company
The Category Management Company Ltd
15258630
Contact details
Info@TheCategoryManagementCompany.com